University of Twente Student Theses
The road to become a preferred customer in the circular supply chain : The impact of buyer’s adoption of circular economy principles and corporate prestige on supplier satisfaction with OEMs as key suppliers: a quantitative case study with a metal recycling company
Avci, Ömer (2021) The road to become a preferred customer in the circular supply chain : The impact of buyer’s adoption of circular economy principles and corporate prestige on supplier satisfaction with OEMs as key suppliers: a quantitative case study with a metal recycling company.
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| Abstract: | Previous decades revealed two fundamental changes occurring in SCM: first, the concentration on core competencies and the outsourcing of the remaining functions steadily reduced the OEMs’ depth of production. This trend increased the importance of purchasing. Second, and in parallel, in purchasing the trend prevailed to reduce the number of suppliers and concentrate on a few buyer-supplier relations. Thus, the number of available suppliers sunk, often causing oligopolistic situations, while their importance increased. Additionally, from sustainability perspective, scarcity of raw materials and the increase of CSR and CE practises forced organisations to integrate sustainability, with CSCs as result. Consequently, these (mega)trends challenge purchasing to react with novel approaches. Therefore, by achieving a PCS, a buying firm can benefit from preferential treatment of the supplier. In the process to become a preferred customer, supplier satisfaction plays a crucial role. Next to the replication of Vos et al. (2016), this research will provide new insights by examining the directly and indirectly influence of corporate prestige – dissected into corporate reputation and corporate status - as well as the buyer’s adoption of CE principles on supplier satisfaction in order to obtain the PCS. Quantitative data is collected from 51 OEMs, as key suppliers, of a metal recycling company within the CSC. By using the partial least square–structural equation modeling, with support from SmartPLS, buyer’s reputation positively influences PCS, where status shows an insignificant relationship on both constructs. The same applies for the relation between buyer’s adoption of CE principles on supplier satisfaction and PCS. In addition, results show the significant effect of buyer’s adoption of CE principles on corporate reputation and reputation as underlying factor for the classical antecedents of Vos et al. (2016). This implies that future studies on satisfaction must consider prestige and sustainability as central variables in the ‘cycle of preferred customership’. Keywords: preferred customer status; supplier satisfaction; corporate prestige; status; reputation; sustainability; circular economy principles; and CE |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/85741 |
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