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Augmented Reality Enriched Business Modelling : A qualitative study into the implementation of a VR serious game in the rehabilitation care

Merzaie, Arian (2021) Augmented Reality Enriched Business Modelling : A qualitative study into the implementation of a VR serious game in the rehabilitation care.

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Abstract:Currently, the step from a traditional rehabilitation program to the real world, for children with developmental coordination disorder learning to ride a bicycle, seems too large. Therefore, a healthcare organization in the Netherlands (RRD), in conjunction with their commercial partner (TR), have been developing an innovative medical product, the Vreye!, which proposes to close the gap between the clinic and the real world, by allowing children to learn how to ride a bicycle in a virtual environment while being monitored. The objective of our study was to determine whether the Vreye!, as a finished medical product, is marketable and whether it adds value to the healthcare sector, and thus, if it can be brought to the market as a commercially viable medical product. Based on our early-stage business model, we can determine that the most viable option for the Vreye! is to first apply for a research funding in the development stage. After the Vreye! is fully developed, we propose a model that is centered around health insurance companies.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:http://purl.utwente.nl/essays/85907
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