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Trust in Automated Cars within Eastern and Western Societies : a case study on Indonesia and the Netherlands

Nawangsari, Gandes (2021) Trust in Automated Cars within Eastern and Western Societies : a case study on Indonesia and the Netherlands.

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Abstract:Most of the previous studies investigate the effect of cultural orientations on trust toward automation at the national level by adopting Hofstede’s perspective. Only two studies which discuss this topic at the individual level by adopting Triandis’ perspective. Within this perspective, everyone has both collectivism and individualism values within himself (vertical collectivism, horizontal collectivism, vertical individualism and horizontal individualism). The results lead to the inconsistent conclusion about whether collectivists or individualists can trust automation more. Our PRISMA review suggests that it might be caused by several factors e.g., the use of different approaches in measuring participants’ cultural orientation. However, there was no study which directly compared the use of both approaches in their studies. Thus, we would like to investigate whether the use of both approaches would lead to the same conclusion. The data in this study were analysed by using two different methods: (1) Comparing the trust level at the national level; (2) Considering individual differences by using Triandis’ perspective. In total, 123 participants from Indonesia and the Netherlands participated in this study. All participants completed an online experiment where they were asked to watch both positive and negative videos of automated cars. Results showed that Indonesian participants exhibited higher trust in automated cars than Dutch participants. However, it is unlikely that the difference was caused by the cultural orientations. Only the trust level of Dutch participants was affected by the level of horizontal individualism value in addition to the negative video. Therefore, our study confirms that the use of different approaches in studying cultural orientation may lead to the different conclusion. Moreover, combining both approaches in studying cultural effect on trust toward automated cars may result in broader practical benefits.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:02 science and culture in general, 77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/86078
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