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Development of a framework and method to formulate a sustainable packaging development strategy

Veldhuis, F. (2021) Development of a framework and method to formulate a sustainable packaging development strategy.

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Abstract:Colloquium Summary Femke Veldhuis Markets and businesses are increasingly focusing on producing sustainable goods due to raising public consciousness of environmental and social responsibility and direct confrontation with the results of environmental problems. This is due to shifting consumer demands and the emergence of government legislation and policies to address these environmental issues. Packaging contributes to major environmental issues such as litter, the plastic soup that pollutes the ocean, micro- and nano plastics, and health concerns resulting from packaging additives. HEMA addresses these packaging-related environmental issues by using less, more sustainable and better recyclable packaging materials and replacing harmful materials with sustainable alternatives. HEMA established five concrete and ambitious packaging targets that have to be reached by 2025. However, HEMA desires to continue to address the packaging-related environmental problems after 2025. Therefore, this thesis focuses on providing a solution that enables HEMA to formulate a sustainable packaging development strategy. The analysis explores HEMA’s current sustainability strategy, packaging targets and HEMA as a brand, including how sustainability is integrated. The analysis ends with researching existing theories and models on sustainable packaging development. The insights of the analysis are used to develop a framework and a method that need to enable HEMA to formulate a sustainable packaging development strategy for after the targets of 2025.
Item Type:Essay (Master)
Clients:
HEMA
Faculty:ET: Engineering Technology
Subject:01 general works
Programme:Industrial Design Engineering MSc (66955)
Link to this item:http://purl.utwente.nl/essays/86277
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