University of Twente Student Theses


Impact of internal company dynamics on circular sustainable business development

Kolpinski, Charleen von (2021) Impact of internal company dynamics on circular sustainable business development.

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Abstract:The concept of a circular economy is commonly acknowledged as a solution to ecological problems such as resource scarcity and waste production. New economic opportunities emerge by transitioning from a linear to a circular economy. Therefore, innovative business models are needed to translate these opportunities into business reality. This thesis tackles the adoption of circular business models in young and small companies and organisations in Germany. The purpose of this thesis was to provide an overview about internal dynamics in circular business model adoption. Therefore, internal barriers, enablers, capabilities and per-sonal drivers were elaborated to develop strategies based on best-practice solutions for start-ups and innovative ventures deciding for circular business model implementation. First, rele-vant literature was presented. As a second step, a case-based research design was applied based on semi-structured interviews with twelve founders and managers of businesses and organisations with a circular business model. Conclusively, best-practice solutions for over-coming barriers were derived from the interviews. Strategies for a successful adoption of a circular business model in young, small and innovative ventures comprise the necessity to take into account: (1) human-centeredness in all activities affected by circular business model adoption, (2) high commitment for circularity on managerial level, (3) requirement of special skills and capabilities, and (4) consideration of cultural aspects inside and outside the compa-ny. The thesis has several limitations as it does not explicitly cover external barriers or ena-blers such as market barriers or political enablers. In addition, organisations from the sample are young, small, and located in Germany which is why results for companies of different age, size or country can be different. Hence, further empirical research for established incumbents and companies located in other countries is needed to be able to compare internal dynamics and requirements to establish a circular economy. Keywords: circular economy, circular business model, barriers, enablers, capabilities, drivers
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Programme:Business Administration MSc (60644)
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