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"From a different point of view" An exploration on the generational perceptions of different generation employees and the consequences of this.

Schwieters, M.V. (2021) "From a different point of view" An exploration on the generational perceptions of different generation employees and the consequences of this.

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Abstract:Generational diversity is a popular topic within organizational research. A popular claim is that the new Generation Y brings different challenges with. These challenges may get in the way of cooperation and decision-making across and between generations, which will hinder workplace performance. As generation Y is the fastest-growing segment in the workforce it is important to investigate how and if this generation differs from the older generations so strongly. By using a qualitative design with semi-structured interviews this study aims to get a deeper understanding of employees’ perceptions of generational identity differences within the workforce and the contributions the different generations make. The results show that different generation employees do have both similar and different perceptions when identifying with the other group. Identification within generations is not only based on generational differences, as cohort-based research suggests. Different generation employees’ perceptions are based on generational factors as well as non-generational factors. By having a deeper understanding of how different generation employees form perceptions about themselves and others through the lens of generational identification This confirms that generations are inter-related and multi-dimensional groups. Thereby, this research gives more insight into the generational differences and the challenges they bring in multi-generational organizations.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/86341
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