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21 checks towards a successful CRM implementation : a renewed checklist to measure all factors that influence the CRM implementation in an organization.

Smedema, J.J. (2021) 21 checks towards a successful CRM implementation : a renewed checklist to measure all factors that influence the CRM implementation in an organization.

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Abstract:This study focusses on how to ensure a successful CRM implementation within organizations. Based on the renewed checklist, organizations can be analyzed to improve the factors that influence CRM. Within this study, the checklist was applied at Pre-U, which proved the effectiveness of the checklist.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies BSc (56615)
Link to this item:http://purl.utwente.nl/essays/86474
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