University of Twente Student Theses
21 checks towards a successful CRM implementation : a renewed checklist to measure all factors that influence the CRM implementation in an organization.
Smedema, J.J. (2021) 21 checks towards a successful CRM implementation : a renewed checklist to measure all factors that influence the CRM implementation in an organization.
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| Abstract: | This study focusses on how to ensure a successful CRM implementation within organizations. Based on the renewed checklist, organizations can be analyzed to improve the factors that influence CRM. Within this study, the checklist was applied at Pre-U, which proved the effectiveness of the checklist. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies |
| Programme: | Communication Studies BSc (56615) |
| Link to this item: | https://purl.utwente.nl/essays/86474 |
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