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The Relation Between Binge-Watching and Snacking Behaviour: An Experience Sampling Study

Nitsche, N.S. (2021) The Relation Between Binge-Watching and Snacking Behaviour: An Experience Sampling Study.

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Abstract:Binge-watching video-on-demand content is a habit that became more popular over time. Previous research suggests that snacking behaviour might be positively correlated with binge-watching, meaning that individuals who binge-watch are likelier to eat more (unhealthy) snacks. This could lead to serious health impacts in the long term (e.g. obesity or heart diseases). This study aims to explore the relation between binge-watching and snacking behaviour over time. To investigate the relations, an experience sampling study was conducted. It was found that there was no significant overall relation between binge-watching and total snacking (p=.274) or unhealthy snacking (p=.848). Instead, binge-watching and general snacking was significantly associated in the opposite direction both at the between- as well as the within-person level, i.e. watching more than others as well as watching more than the personal average leads to consuming snacks less frequently in total. For unhealthy snacks, it was found that the association at the within-person level was not significant, whereas the between-person level significantly pointed at the expected direction, meaning that more watching leads to more unhealthy snacks. Follow-up research should further investigate the relation between snacking and binge-watching to clarify the contradicting findings and gain deeper insights.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:http://purl.utwente.nl/essays/86519
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