University of Twente Student Theses
The effect of COVID-19 on the behavioural profiles of university website visitors
Dapperen, R.L. van (2021) The effect of COVID-19 on the behavioural profiles of university website visitors.
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| Abstract: | In this research I have analyzed the data of the visitors of the website of the Master of Business Administration at the University of Twente. The research goal was to see whether the pandemic of COVID-19 had an impact on the behavioural profiles of the website visitors. Therefore I studied two periods: before and during the pandemic. I have analyzed several variables and eventually used the statistical program SPSS to create clusters from the data for the two time periods. With these clusters I could create behavioural profiles of the visitors in the form of personas and give an answer to the research question. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/86537 |
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