University of Twente Student Theses


Cognitive style influence on entrepreneurial intent in tight and loose cultures

Margos, Mardiek (2021) Cognitive style influence on entrepreneurial intent in tight and loose cultures.

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Abstract:Each person has a different way of thinking, or cognitive style, which can have an effect on the entrepreneurial intent of an individual in a tight or loose culture it is important to study the potential differences in culture among the individuals and how the culture may affect individuals. Current studies only look at cognitive style and entrepreneurial intent, in this study emphasis is also placed on culture. The purpose of this study is to examine how different cognitive styles influence entrepreneurial intent in tight or loose cultures. The scales used in this research are the cognitive style index, the tight and loose culture scale and the entrepreneurial intent scale. With the data obtained in this study, three hypotheses were tested. The main results are that cognitive style has a significant effect on entrepreneurial intent: the entrepreneurial intent of someone with an intuitive cognitive style scores higher than the entrepreneurial intent of someone with an analytical cognitive style. This study also indicates that there is no significant relationship between entrepreneurial intent and tight or loose culture, or between cognitive style and tight or loose culture. This research contributed in gaining more insights on how cognitive style influences entrepreneurial intent and how it operates in a tight and loose culture.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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