University of Twente Student Theses


Change in digital business : online platforms and their next evolution

Gelici, A.A. (2021) Change in digital business : online platforms and their next evolution.

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Abstract:The world of business is always evolving, and the current tendency is to do business online. Companies will need to use online platforms in order to further expand their online businesses. Because these online platforms have become such an important part of our culture, firms must create the next step in order to stay competitive. This level of online service platforms is a platform that provides all services rather than just a specialization. However, it remains unexplored how this new online environment is accepted by users. Previous Experience, Perceived Innovativeness, and Intention to Recommend were all used in conjunction with the Technology Acceptance Model. Age and gender were employed as moderators, but no impact was detected. Perceived Innovativeness was shown to be non-significant, while positive causal connections with Previous Experience, Intention to Recommend, and the Technology Acceptance Model were discovered. This indicates that the public accepts the next stage of online platform growth.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
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