University of Twente Student Theses


A Multiple-Case Study on the Future of Roles and Competencies: Purchasing, Logistics, Marketing, and HRM

Scholte Lubberink, D.L. (2021) A Multiple-Case Study on the Future of Roles and Competencies: Purchasing, Logistics, Marketing, and HRM.

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Abstract:Industry 4.0, also known as the fourth revolution, is on the rise. The digitalization and automatization of manufacturing and related industries change the organization and ways of working within the value chain. As the revolution continues, it will thus have an impact on the future of employee roles and competencies of the value chain. This research aims to identify the differences in required competencies for future roles across four activities of that value chain; purchasing, logistics, marketing, and human resource management (HRM). Through a multiple-case study this research looks into the influence of technological developments on the future of roles and their competencies, five to ten years from now. The qualitative data was gathered through eight semi-structured interviews; two per value chain activity. Competencies such as up-to-date technological skills and analytical skills are becoming increasingly important across all value chain activities, along with various other competencies like flexibility. However, there are already differences in the technological progress of the four different disciplines: marketing is digitally advanced and HRM is especially competence-oriented, which is why these two disciplines are quite ahead of the purchasing and logistics discipline in terms of future-oriented roles and competencies, and better prepared for technological developments. Future roles that might arise in all four disciplines are a system manager, a data manager, or an innovation manager.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:50 technical science in general, 55 traffic technology, transport technology, 58 process technology, 85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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