University of Twente Student Theses
Stock market performance of the retail industry under the COVID-19 pandemic
Ouden, B.A. den (2021) Stock market performance of the retail industry under the COVID-19 pandemic.
|
PDF
782kB |
| Abstract: | The aim of this study was to find out if the COVID-19 pandemic had a negative impact on the firm performance of three subcategories in the retail industry in the United Kingdom. On the one hand, a negative impact was expected as physical stores had to close because of the lockdown. On the other hand, panic buying and the different buying behavior could have a positive impact on the firm performance. The impact was identified by using the abnormal returns of the stock prices. To measure the negative impact three different approaches were used, namely the Cumulative Abnormal Return (CAR), the Average Abnormal Return (AAR), and the Cumulative Average Abnormal Return (CAAR). All three subcategories had a negative firm performance because of the COVID-19 pandemic but in a different way. For the subcategories “Specialty Retail” and “Auto Dealers” the negative impact is significant in the longer term, so when a larger event window was taken. For the subcategory “Food Stores” the negative impact is significant in the shorter term, so when a smaller event window was taken. When all three subcategories are taken together, the negative impact was still significant in the longer term. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 83 economics |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/86628 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Show download statistics for this publication
Show download statistics for this publicationRepository Staff Only: item control page