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Differences in motivations to source locally in the catering sector from the Twente region

Rusu, Andreea Claudia (2021) Differences in motivations to source locally in the catering sector from the Twente region.

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Abstract:Local sourcing gained a lot more attention in recent years due to the benefits it is supposed to have for the environment. There is still much uncertainty regarding local sourcing and the incentives needed to motivate food providers to source locally. In this paper, the motivations of different actors from the catering sector to source locally are analysed to find out the main drivers of local procurement. The research is based on previous findings from the existing literature and a qualitative study based on interviews with representatives of restaurants and canteens. The goal of this paper is to analyse the different motivations of actors from the catering sector to source locally. The purpose of this research is to help motivating other food providers to start sourcing locally. Expectancy theory is used to analyse if the canteens and restaurants are satisfied with the local sourcing and if their motivations were attained. The findings of this paper show that the primary motivations for restaurants and canteens to source locally are regarding environmental consciousness and social consciousness due to both types of food providers wanting to show support to their community. The most important difference noticed in the motivations between the food providers is the more egoistic motivations of some restaurants.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:https://purl.utwente.nl/essays/86636
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