University of Twente Student Theses


Altruism, Empathy and Political Orientation : Antecedents of Energy Saving behaviour?

Weigandt, Sophie (2021) Altruism, Empathy and Political Orientation : Antecedents of Energy Saving behaviour?

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Abstract:Fighting climate change has become one of the most important issues in society today. Engaging in pro-environmental or specifically, in Energy Saving behaviour is effective in combatting this crisis. Therefore, it is crucial to recognize what leads people to display Energy Saving behaviour. This study aimed to investigate whether altruism, empathy or political orientation are predictors of Energy Saving behaviour. Protection motivation theory was used as a predictive model because it consists a more extensive set of predictors than other models. The study consisted of a quantitative survey, measuring participants’ level of Coping and Threat Appraisal, Altruism, Empathy and Political Orientation. Multiple regression analysis was conducted and results indicated a significant correlation between Coping Appraisal, as well as Political Orientation and Energy Saving behaviour. In other words, Coping Appraisal is associated with more Energy Saving behaviour in individuals, whereas right-wing Political Orientation might lead to less Energy Saving behaviour among residents. This study provides insight into antecedents effect on Energy Saving behaviour within households. Additionally, there has been a new scale developed in order to measure Energy Saving behaviour within households. This scale can be made use of in future research.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
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