University of Twente Student Theses
The influence of psychological contract on supplier satisfaction : in the preferred customer cycle
Jiang, Feng (2021) The influence of psychological contract on supplier satisfaction : in the preferred customer cycle.
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| Abstract: | The role of psychological contract in the business relationship has attracted much attention, which has inspired the research on the influence of psychological contract on the supply relationship. This research focuses on the impact of psychological contract breach on supplier satisfaction and then discusses influence on preferred customer status. We use the preferred customer cycle and psychological contract theory as the theoretical framework of this research. Data from interviews with suppliers and the customer company in the wool textile industry reveals the negative effects of the psychological contract breach on supplier satisfaction, and these effects did not significantly impact preferred customer status. The study explores the difference of influence from two aspects: relationship psychological contract and transaction psychological contract. This research contributed to the theoretical research on combining preferred customers with the psychological contract view and put forward management recommendations for the customer company. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 70 social sciences in general |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/86696 |
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