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Social responsibility in German family-owned SMEs and the influence of company successors

Menge, M.M. (2021) Social responsibility in German family-owned SMEs and the influence of company successors.

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Abstract:The literature on social responsibility suggests that large firms have identified social responsibility activities as a strategic asset that can be used to benefit their efforts. To maximize the benefits of their social responsibility activities, it is important that companies report their activities to their stakeholders. This research identifies the extent to which German small-and-medium-sized enterprises are involved in social responsibility activities and communicate their activities through social responsibility reporting mechanisms as well as the influence of company successors on this subject. A qualitative multiple-case study approach has been used among five German family-owned small-and-medium-sized companies. The company successors of the small and medium-sized enterprises were interviewed using the semi-structured interview type. This research has shown that the primary social responsibility activities of companies have an environmental background. The findings provide substantial theoretical and managerial insights into the activities of German family-owned SMEs and how they report these. Company successors have been identified as the main driver of social responsibility and as initiators for reporting through new communication channels.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Programme:International Business Administration BSc (50952)
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