University of Twente Student Theses
The types of revenue model and which to pursue: A literature-based assessment on an AI DJ startup ‘Awaves’
Braake, M.L. te (2021) The types of revenue model and which to pursue: A literature-based assessment on an AI DJ startup ‘Awaves’.
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| Abstract: | The concept of revenue models has existed for more than a decade now, with multiple definitions. In an effort to clarify what revenue models exist and which one a company should pursue this paper establishes a revenue model typology on which all complex revenue models are built. This is followed by a small-scale empirical investigation on the typology and applied to the case study ‘Awaves’ in order to theorize on what factors determine a good revenue model choice. These factors combined with the preferences from relevant stakeholders then resulted in the recommendation for Awaves to pursue a subscription model for both the B2B and B2C markets. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/86751 |
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