University of Twente Student Theses


Orthorexia Nervosa and healthy eating vlogs : a social media motives approach

Geise, M. (2021) Orthorexia Nervosa and healthy eating vlogs : a social media motives approach.

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Abstract:Orthorexia nervosa (ON) is the permanent preoccupation for eating the “right” or “pure” foods. The present study investigated the relationship between ON, YouTube consumption, healthy eating vlogs and social media motives among university students. 236 students completed an online survey including demographic data and items regarding their YouTube consumption and consumption of healthy eating vlogs. The ORTO-15 measured ON related symptoms and the Social Media Motives Scale determined the student’s motives for social media consumption. The results showed a ON prevalence of 69.1%. There were tendencies for higher YouTube and healthy eating vlog consumption among individuals with ON than for those without. Purposive motives for social media consumption were significantly associated with YouTube consumption, so students using social media purposefully watched more YouTube content. Even though YouTube and purposive motives were correlated there was no correlation found between ON and active motives. The present study demonstrated an association between YouTube and especially healthy eating vlogs and ON related symptoms. Further research is necessary to validate these findings. Moreover, contrary to previous research, the current study did not establish (or find) a clear relationship between social media motives and ON related symptoms. Future research should continue investigating the possible influence of internal factors such as social media motives on the known association between ON and social media.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
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