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Binge-watching : an experience sampling approach to investigate the associations between Video-on-demand consumption and indicators of depression.

Mehlan, P. (2021) Binge-watching : an experience sampling approach to investigate the associations between Video-on-demand consumption and indicators of depression.

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Abstract:Background: Over the past years Video-on-Demand (VoD) services widely replaced linear TV as the go-to entertainment medium for young adults. The freedom to watch whenever, wherever in unlimited quantities, gave rise to a phenomenon called ‘binge-watching’. Previous cross-sectional studies found a link between VoD watching and health issues such as depression or addiction. Only recently scholars advocated for more exploratory and longitudinal approaches in VoD research. Therefore, this study serves to explore how VoD watching is related to mood or energy over time between and within persons and whether the social context of watching moderates this relationship. Method: A post-hoc analysis of data collected with the experience sampling method (ESM) was performed. A sample of 38 respondents (Mage=23.8; male=55%) was utilised to investigate the directionality and nature of the association between the duration of VoD watching, mood or energy levels and the social context; a series of linear mixed models (LMM) was conducted. Results: No significant overall association was found between mood or energy and the time spent watching on the same day or between the hours watched and mood levels on the next day. However, the time spent watching was weakly positively associated with an increase in energy on the next day. This effect operated only on a within-person level, hence individuals who exceeded their own average of time spent watching over two weeks had increased energy levels on the next day. Moderation analyses revealed that the social context of watching did not interact with the relationship between either the number of hours watched on mood or energy the next day or between the association of mood or energy and the time spent watching on the same day. Conclusion: In contrast to previous studies, the findings of this study suggest that VoD watching does not have a detrimental effect but can have a positive effect on individuals. Future research should aim to explore whether the current findings hold on an individual level and should explore whether and when VoD watching becomes problematic for an individual. Keywords: VoD streaming, depression, mood, energy, experience sampling method
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/87398
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