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To plant a seed is to believe in tomorrow. An experimental study on the impact of subliminal- and supraliminal priming on attitude, generativity, purchase intention and product choice with regard to green behaviour.

Harmsel, T.B.H (2021) To plant a seed is to believe in tomorrow. An experimental study on the impact of subliminal- and supraliminal priming on attitude, generativity, purchase intention and product choice with regard to green behaviour.

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Abstract:The purpose of this study is to investigate to what extent subliminal- and supraliminal priming positively affect attitude, generativity, purchase intention and product choice regarding green behaviour. This study is aimed at exploring whether people can be supported in making product choices that support green behaviour.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/87426
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