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How can companies with limited resources best obtain a data-driven pricing strategy?

Dassen, T. (2021) How can companies with limited resources best obtain a data-driven pricing strategy?

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Abstract:This research is focusses on obtaining a data-driven pricing strategy, and all the aspects of implementing and monitoring such a strategy. Its goal is to increase the overall availability of data througout the organization and creates a data monitoring tool for the data.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:01 general works, 83 economics, 85 business administration, organizational science
Programme:Industrial Design Engineering MSc (66955)
Link to this item:http://purl.utwente.nl/essays/87461
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