University of Twente Student Theses


Infographics as a public communication tool in the covid-19 pandemic

Kleijsen, H. (2021) Infographics as a public communication tool in the covid-19 pandemic.

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Abstract:In this bachelor thesis, the adherence to gestalt laws of visual perception of infographics of the Dutch government in the covid-19 pandemic is studied. The research goal was to analyze the quality of the infographics as a tool to inform the citizenry of the current government measures surrounding covid-19 policy. This is analyzed using empirical research data and infographics published by the Dutch government (n =33). The results show that some gestalt laws of visual perception are adhered to better than others, however it does show that there is a fairly high degree of usage of gestalt laws of visual perception, and thus the positive effects that are related to the usage of these laws, are expected to be present in these infographics. The conclusions of this thesis are that the infographics did uphold a certain level of adherence to the gestalt laws, which subsequently resulted in a more clear and unified infographic. This thesis provide a research agenda, which can be used to improve and expand the analysis on these government infographics, which can result in more interesting and in-depth findings.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:88 social and public administration
Programme:Management Society and Technology BSc (56654)
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