University of Twente Student Theses

Login

Can lean startup be the key to servitization success?

Elwakil, Mahmoud (2021) Can lean startup be the key to servitization success?

[img] PDF
823kB
Abstract:Over the past decades an emergent approach to business has became a very interesting. This approach is servitization which showed clear signs in previous research on firm performance. However it comes with a significant downturn to it which is that firms who apply it experience a dip in their profitability. That is until between 20-30% of their customers adapt their offered services. Our research used lean startup which have shown clear efficacy on other similar emergent models to see if it could be the key to solving the profitability dip. Our paper found statistically significant results that lean startup improves the firm performance of servitized models. The paper also found that there is a U-shaped relationship between servitization and firm performance. Finally this paper found signs that lean startup negatively moderates the U-shaped relationship between servitization and firm performance. Within this paper we investigate the key aspects of lean startup that could be key to servitization success. We also discuss why we expect lean startup to show efficacy when combines with servitization. This paper could have significant implications who are starting to build their business model since it could be the answer to the uncertainty that is attached with servitization.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:01 general works, 83 economics, 85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/87697
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page