University of Twente Student Theses


The Power of Political Communication. Mobilizing for a European Version of AI

Essen, Louisa Gesine von (2021) The Power of Political Communication. Mobilizing for a European Version of AI.

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Abstract:Political communication is a powerful tool for influencing public opinion on Artificial Intelligence. In light of international competition and dangers related to AI, the European Commission aims to develop and mobilize for a European version of AI that is in line with European values. Accordingly, this thesis asks, how the Commission communicates a European version of AI to the broader European public. Employing a content and frame analysis, this thesis provides an in-depth understanding of the Commission’s communication practices in the context of their AI program that address citizens’ concerns towards AI and frame it as particularly European. It was expected that they do so by employing European identity frames to generate legitimacy and AI uptake. The study generates insights on how the Commission struggles to reconcile AI and European values and instead tries to legitimize European AI through beneficial outputs. It finds that via framing the Commission tries to foster European integration. Finally, this thesis concludes that the Commission’s communication efforts are inconsistent and might not be sufficient to generate trust among European citizens.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:89 political science
Programme:Management Society and Technology BSc (56654)
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