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Video on Demand (VoD) Watching Behaviour and its Association with Perceived Stress: An Experience Sampling Study

Untiet, Robin (2021) Video on Demand (VoD) Watching Behaviour and its Association with Perceived Stress: An Experience Sampling Study.

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Abstract:Background: The increasing popularity of video-on-demand (VoD) platforms like Netflix prompted many studies to investigate this new phenomenon. Several cross-sectional studies determined that VoD watching is significantly associated with adverse health indicators such as perceived stress. Therefore, the current study utilised intensive longitudinal data from an experience sampling method (ESM) study to gain further insights into the relation between VoD watching behaviour and stress over time. Additionally, the moderating role of gender regarding the overall associations was examined. Method: Using the mobile Ethica application on each participant’s smartphone, intensive longitudinal data were collected in a convenience sample of 38 participants for 14 days in April 2020. Results: Several linear mixed model analyses were conducted to analyse the data at the group-level. However, neither between stress as a predictor nor outcome were associations significantly related with amount of VoD watching behaviour. Moreover, analyses were not significant for both between-person and within-person associations. Finally, overall associations were not significantly moderated by gender. Conclusion: The distinct outcomes between the current ESM study and previous cross-sectional studies might be related to several factors like the diverse gathering of data and the over-pathologising connotation of VoD watching behaviour in previous cross-sectional studies.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/87862
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