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Compliance with corona measures: Predictive mechanisms and perceptions of governmental crisis communication

Bibic, Kira B. (2021) Compliance with corona measures: Predictive mechanisms and perceptions of governmental crisis communication.

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Abstract:Increasing compliance with health-protective corona measures is crucial to contain the spread of the coronavirus further. The present study investigated possible predictors of compliance while also exploring the impact and people’s satisfaction with governmental crisis communication among a sample of n = 204. The study employed a questionnaire survey design measuring the effect of multiple variables on compliance with corona measures. People’s opinions about governmental crisis communication were examined using open questions. Multiple regression analysis revealed that response-efficacy, self-efficacy, risk perception (feelings), and social norms significantly predicted compliance with corona measures. Response-efficacy was found to be the strongest predictor. Satisfaction with governmental crisis communication was concluded to be relatively low. Qualitative analysis suggests that more accurate and transparent explanations would potentially increase satisfaction with governmental crisis communication. Based on the findings, enhancement of predictive mechanisms to increase voluntary compliance with corona measures is recommended. Explicitly increasing people’s response and self-efficacy, strengthening social norms, and addressing feelings towards the risk are suggested to improve compliance. Unexpectedly, trust in authorities did not show a predictive effect. Future research could potentially further examine the impact of trust in authorities on compliance. Additionally, future investigations could explore how to increase satisfaction with crisis communication.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/87909
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