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Gender‌ ‌Stereotypes‌ ‌and‌ ‌the‌ ‌Entrepreneurial‌ ‌Intention‌ ‌of‌ ‌Women:‌ ‌An‌ ‌Integrative‌ ‌ Literature‌ ‌Review‌ ‌

Da Cunha Goncalves, Katja Vanessa (2021) Gender‌ ‌Stereotypes‌ ‌and‌ ‌the‌ ‌Entrepreneurial‌ ‌Intention‌ ‌of‌ ‌Women:‌ ‌An‌ ‌Integrative‌ ‌ Literature‌ ‌Review‌ ‌.

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Abstract:Researchers have proposed that gender stereotypes could play an essential role in the low entrepreneurial intentions of women. Thus, this study aimed to answer the following research question: “What effect do gender stereotypes have on women’s entrepreneurial intentions?” An integrative literature review was conducted between 01 March to 15 June. Three databases were searched: Scopus, Web of Science, and PsycINFO. Fifteen studies were included after screening the titles and abstracts and applying the inclusion and exclusion criteria. Gender stereotypes influenced entrepreneurial intentions in three different ways: positively, negatively or as a negative moderator variable influencing the relationship between self-efficacy, prior exposure to entrepreneurship and entrepreneurial intentions. Media were essential in maintaining gender stereotypes. Solutions to decrease gender stereotypes should include entrepreneurial education for women and gender-neutral language when addressing entrepreneurship. The consequences of such gender stereotypes were mainly negative such as lack of support and preferences for smaller businesses. These results show that gender stereotypes can influence the entrepreneurial intentions of aspiring female entrepreneurs. Hence, it should be worked towards challenging these gender stereotypes. This step would increase the number of female entrepreneurs, which would have many advantages such as gender equality and an improved economy.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/87919
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