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Nudging and Attitude: Exploring Nudges in an Online Food Choice Environment

Cordts, Florian (2021) Nudging and Attitude: Exploring Nudges in an Online Food Choice Environment.

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Abstract:Despite over a decade of nudging research, various questions regarding its effectiveness and underlying mechanisms remain unanswered. The aim of this study was to expand the growing pool of nudging research by (a) evaluating the impact of nudging on the healthiness of food choice and (b) post-choice satisfaction as well as (c) investigating the interaction between nudging and people’s healthy food attitudes. 231 European adults were randomly assigned to either a social reference, affordance, or control condition in a simplistic, randomized online grocery shopping task to assess their healthy food choice behaviour. 231 European adults were randomly assigned to either a social reference, affordance, or control condition in a simplistic, randomized online grocery shopping task to assess their healthy food choice behaviour. The data was subjected to two separate 3 (nudge: control, social reference nudge, affordance nudge) x 3 (healthy food attitude: low, medium, high) ANOVAs for the outcome measures of food choice healthiness and food selection satisfaction.There was no significant impact of the nudges on the outcome measures. The findings of this study support the relevance of the personal factor of healthy food attitude for participants food choice behaviour. Various reasons for the lack of nudging effects, such as a biased choice set, or a too simplistic online environment are discussed. No conclusions can be drawn regarding the interaction of nudging and healthy food attitude since the nudges were ineffective. Future studies should further investigate the interaction of attitude and nudging.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/87926
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