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The effects of VOD-watching on feelings of guilt and the role of reasons for watching

Chrie, MSc Charlie S. (2021) The effects of VOD-watching on feelings of guilt and the role of reasons for watching.

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Abstract:Video on demand services has superseded traditional ways of watching video content for entertainment. The aim of this study was to investigate the temporal association between time spent watching and feelings of guilt between and within participants over time. This study consisted of a secondary advanced data analysis from a 14-day experience sampling study (ESM). Responses from subjects (N=38) consisted of once-daily assessments of VoD-watching, feelings of guilt and reasons for watching. Several Linear-Mixed Model analyses were conducted to explore the temporal nature of associations, distinguish between- from within-person associations, and moderation. No significant associations were found between VoD-watching and feelings of guilt as a predictor or outcome (neither at the between- nor within-person level) at the group level over time. No significant moderating effect of reasons for watching was found on the overall association with feelings of guilt as either a predictor or outcome of amount of VoD-watching. VoD-watching was not associated with guilt over time, neither between nor within persons, nor was it moderated by context. ESM contributed to more in-depth analyses by disaggregating for within and between person analyses and exploring the temporal associations. VoD-watching and its’ effect on subjects seem to vary from person to person.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
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