University of Twente Student Theses
A closer look at the value anticipations in dyadic business relationships within a servitization context - Evidence from the construction sector in the Netherlands
Achterhof, Peter (2021) A closer look at the value anticipations in dyadic business relationships within a servitization context - Evidence from the construction sector in the Netherlands.
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| Abstract: | Companies still find it extremely difficult to undertake servitization into their businesses. One of the main reasons is that multiple actors in the network become mutually engaged, where changes to a business model of a particular firm often require changes in the business models of multiple actors in the network they are embedded. In this, actors may have different perceptions of value which may eventually lead to relationship tensions. To challenge these relationship tensions, mutual alignment between the actors’ value anticipations needs to take place. This study aims to determine what value anticipations need to be aligned in advance to improve the chance of successfully collaborating in a servitization context. Results indicate that there is no “one fits all” approach that can be applied in business relationships since the need for alignment is context-dependent. Nevertheless, this research has put forward key propositions in various business relationships settings. The findings of this research can be used by managers to become aware what expectations should be explicitly aligned and put emphasis on when starting to collaborate with a business partner in a servitization context to improve the success of their collaboration. |
| Item Type: | Essay (Master) |
| Clients: | Alkondor, Hengelo, Netherlands |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/87988 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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