University of Twente Student Theses
To what extent can Lean Startup improve performance of servitizing manufacturing firms?
Ferent, Ilie (2021) To what extent can Lean Startup improve performance of servitizing manufacturing firms?
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| Abstract: | In the past decade, servitization received much attention among scholars and practitioners as an effective way for manufacturers to achieve superior performance. However, the servitization-performance relationship is still debated by many empirical studies, due to the mixed results that they provided. Therefore, this paper conducted a quantitative study to investigate whether manufacturing firms that use lean startup principles when servitizing achieve higher performance outcomes. Hence, it analysed the moderating effect of lean startup methodology on the servitization-performance relationship. This study found statistically significant results that when manufacturing firms used lean start-up methodologies, servitization-performance relationship was improved. Thus, we urge manufacturing firms to use lean startup methodologies when undergoing the servitization journey and co-create value together with their customers. This way, manufacturing firms will be able respond to the challenging competition and achieve higher performance outcomes. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/88000 |
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