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Blike: Developing a cycling gamification app for teaching and motivating people to cycle

Ivanov, Filip R. (2021) Blike: Developing a cycling gamification app for teaching and motivating people to cycle.

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Abstract:The University of Twente generates a significant amount of carbon emissions each year. A big chunk of these emissions are due to commuting unsustainably using motorized vehicles for local travel. A way to reduce the UT’s carbon footprint is to get staff and students to commute sustainably by cycling. However, a significant percentage of them cannot cycle or choose not to do so. In order to both teach and motivate people to cycle a smartphone application was researched, developed and evaluated. The application primarily uses Gamification to achieve its goals. Both a lo-fi and hi-fi prototype of it were developed, then evaluated with potential users and experts respectively. The research resulted in the collection of data about staff and students’ motivators, preferences in learning and general opinions about such an application. Ultimately, it was found that active learning and challenges are most liked, with no preference for group or individual learning. Furthermore, engagement, interest, social elements, achievement and altruism are most persuasive and motivational. Finally, such an application concept was well received and it was also found that it would integrate well into the University’s ecosystem and agenda, meaning work on it will continue beyond the scope of the thesis.
Item Type:Essay (Bachelor)
Clients:
University of Twente, Enschede, The Netherlands
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:43 environmental science, 54 computer science, 55 traffic technology, transport technology
Programme:Creative Technology BSc (50447)
Link to this item:http://purl.utwente.nl/essays/88045
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