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Questioning the questionnaire : augmenting the user experience and engagement of young people in a value exploration survey

Bergmann, J. (2021) Questioning the questionnaire : augmenting the user experience and engagement of young people in a value exploration survey.

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Abstract:Aim: This study sought to deliver a holistic view on design elements, which can improve the User Experience (UX) of young people when filling in questionnaires. Since questionnaires (especially academic ones) are frequently measuring user experiences of technologies without the UX survey itself providing experiences of high quality to survey respondents, this study turns around the status quo. To make advancements in filling the knowledge gap of engaging survey designs, the Portrait Value Questionnaire (PVQ) was chosen to be investigated accordingly in collaboration with the Xcavo Project. Method: This study was conducted qualitatively across three stages of data collection: 1. Pretests; 2. In depth-Interviews 3. Focus groups. In total 24 young people between the age of 18 and 25, across differing cultural, educational backgrounds and nine experts from five professional orientations were consulted. Results: After pre-tests, stage 2 of data collection resulted in design mock-ups based on the suggestions of young people and experts. Testing these design examples in comparison to the original version of the PVQ in stage 3, a list of seventeen design elements became apparent. Each design element hereby was associated with thirteen main perceptions and feelings (sentiments), which need to be guarded when designing for a good UX. The User Experience-User Engagement-Technology Acceptance Model (UXUETAM) was proposed by the researcher of this study to illustrate those associations in the context of the PVQ and supposedly other surveys. Conclusion: Merging former theories into an UX design model for questionnaires, this paper concludes that three categories of design elements can augment the Perceived Usefulness, Perceived Ease of Use, Hedonic Qualities and consequently Motivation and Attention. This in return can enhance the UX of, engagement with and repeated usage behaviour of the PVQ and potentially other surveys. Whereas the UXUETAM accounts for former shortcomings of needbased (motivation) and time bound (engagement) aspects in UX as merged with Technology Acceptance models, specific effects could not be measured quantitatively. Besides these limitations, should others be overcome by focusing on a universal sample and measuring design effects more interactively than this study could provide. Lastly identifying implication differences across various survey contexts appears to be essential in testing the boundaries of the UXUETAM model in follow up studies.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies BSc (56615)
Link to this item:http://purl.utwente.nl/essays/88093
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