University of Twente Student Theses
The relation between a platform worker’s reputation and their perceived usefulness of reputation transfer : mediated by affective - and continuance commitment.
Diekmeijer, J.J. (2021) The relation between a platform worker’s reputation and their perceived usefulness of reputation transfer : mediated by affective - and continuance commitment.
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| Abstract: | This study takes a look at the underexposed platform worker’s perspective towards the possibility of reputation transfer between online labor platforms (OLPs). More specifically, the proposition was made that one’s reputation could both positively – and negatively influence one’s perceived usefulness of reputation transfer because of it being mediated by both continuance – and affective commitment. Through a survey conducted among 1114 platform workers it was found that even though continuance – and affective commitment did partially mediate the relationship, both the relationships were positive. Besides this, the importance of the OLP’s HR practices for a platform worker’s commitment were shown. More specifically, HR practices related to training, appraisal, and autonomy increased a platform worker’s continuance commitment through increasing their platform specific human capital. Highlighting a paradoxical effect these HR activities can have in an OLP environment: on the one hand they can increase a platform worker’s job satisfaction, and on the other hand they can lock them in by increasing their continuance commitment. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/88172 |
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