University of Twente Student Theses
Behavioral change interventions in the military : the academic background, the cultural matches, and the bottlenecks with the integration
Woning, L.E. van der (2021) Behavioral change interventions in the military : the academic background, the cultural matches, and the bottlenecks with the integration.
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| Abstract: | Behavioral change interventions have intensified over the years, and it is increasingly playing a central role in military operations. However, this new field also raises questions within the Netherlands armed forces. Behavioral change interventions based on academic methods are often more effective, but are their behavior change interventions based on academic methods? In addition, incorporating cross-cultural differences in behavior change methods is extremely important when behavior change interventions are carried out in an international environment. Thus, the behavior change methods should match with the cultures of the Netherlands armed forces and the target audience, but do they in the Netherlands armed forces? The aim of this study was to figure this out for the Netherlands armed forces, and this resulted in the following results. Within the Netherlands armed forces, behavior change interventions are partly based on academic methods, but most of the behavior change intervention process is performed based on experience and gut-feeling. Furthermore, the most common target audiences can be characterized as we-cultures, while the Dutch military can be characterized as I-culture. This should be considered when developing the behavioral change intervention process, which in turn contributes to a match between the method, and the cultures of the Dutch military and the target audiences. In addition, this study also has unexpected results, because there are several bottlenecks that must be overcome first as they hinder the effectiveness of behavioral change interventions and corresponding methods. |
| Item Type: | Essay (Master) |
| Clients: | Ministerie van Defensie, Apeldoorn, Netherlands |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 70 social sciences in general, 77 psychology, 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/88272 |
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