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Online communication platform for the Tobias Sybesma Foundation to enable targeted communication

Tiggelen, P.P.J. van (2021) Online communication platform for the Tobias Sybesma Foundation to enable targeted communication.

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Abstract:The Tobias Sybesma Foundation aims to find a cure for brain stem cancer, or DIPG. DIPG is currently an uncurable disease. In order to find a cure, research is needed, which requires funding and researchers. On top of that, they would like to better inform child patients, their families and others about DIPG. For these purposes, an online communication platform can be the way to do it. In this project, the focus was on creating this for the Tobias Sybesma Foundation. The platform should eventually not only aim at supporters, but also at the children struck by DIPG and their families. This project, however, focuses only on the possible supporters. To motivate possible supporters to become supporters, the three modes of persuasion by Aristotle were used: logos, pathos and ethos. Eventually, a fully interactive prototype was made. For this, a colour palette has been put together, a visual style was created and texts were written to make this prototype as close to a final site as possible. This prototype was then evaluated with 25 users via a survey, who were mostly satisfied with the platform. The client was also mostly satisfied, but does not wish to further develop the platform.
Item Type:Essay (Bachelor)
Clients:
Tobias Sybesma Foundation, Netherlands
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:70 social sciences in general
Programme:Creative Technology BSc (50447)
Link to this item:http://purl.utwente.nl/essays/88373
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