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Redesigning Sport Data Valley's conceptual framework and user interface to improve UX

Bodelon Ruibal, Xian (2021) Redesigning Sport Data Valley's conceptual framework and user interface to improve UX.

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Abstract:Delivering a good user experience is the ultimate goal of any product, physical or digital. However, in an increasingly digitalised word, a common misconception occurs where designers confuse the terms user experience (UX) and user interface (UI) and use them interchangeably. When in reality, UI is just a small part of UX. This study looks into the different ways in which the user experience of Sport Data Valley, a cloud-based sports data analysis platform, can be improved beyond simply redesigning the graphical interface of the site. In the context of this project, improving UX mainly refers to the usability and the understandability of the platform. To find the different ways in which the UX could be improved, a look was taken at existing literature and competing platforms, as well as pin-pointing the most severe issues in the current application by the means of usability testing with users belonging to at least one of the targets users groups of the platform (athletes, coaches or researchers). Based on these findings, three new elements were designed, built, and tested: a new conceptual framework of the platform, a new sharing system, and a new interface. The results suggest that the new implementations had a positive impact in the usability of the platform and comprehension of the data sharing process. However, the late discovery that users were not able to tell what the ultimate goal of Sport Data Valley was, shone light into why clients are having difficulties understanding some of the features found in the platform. Demonstrating that a good UX is built from the moment users hear about your product (e.g.: marketing, landing page, etc.), and not only when they start using it.
Item Type:Essay (Bachelor)
Clients:
Sport Data Valley, Leiden, The Netherlands
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Programme:Creative Technology BSc (50447)
Link to this item:http://purl.utwente.nl/essays/88443
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