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All You Can Watch! Will You? : The Association of Video on Demand Watching and Feelings of Guilt Over Time - An Experience Sampling Method Post-Hoc Research

Bernebée-Say, Lara (2021) All You Can Watch! Will You? : The Association of Video on Demand Watching and Feelings of Guilt Over Time - An Experience Sampling Method Post-Hoc Research.

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Abstract:Background: The emerging availability of video on demand (VoD) services and amassed content on these platforms, has raised concerns about a phenomenon called ‘Binge watching’ (BW), due to suspected health concerns from the over-indulgence. Among those concerns, feelings of guilt after BW are expected to negatively impact the users. While guilt was observed to be associated with BW in previous cross-sectional studies, still there is a need for research exploring this association more thoroughly over time. The current study investigated whether the amount of VoD watching was associated with feelings of guilt afterwards. Furthermore, it was explored whether the social context while watching (alone or with others) was associated with feelings of guilt afterwards. Finally, it was examined whether the relationship between VoD watching and feelings of guilt was moderated by the social context of watching. Method: In a post-hoc analysis of a 14-day experience sampling method study (ESM) (N = 38, Mage = 23.7 years, 55% male) the association between the amount of VoD watching and feelings of guilt afterwards were investigated at the within-persons and between-person level. Furthermore, the moderating role of the social context on guilt was examined. These variables were once-daily assessed in a retrospect measure of watching-duration, feelings of guilt afterwards and the social context via smartphone. Results: Multiple Linear Mixed Models were conducted, and no significant association was found between VoD watching and feelings of guilt afterwards, neither overall (B = .02, p = .20), nor at the disaggregated within-persons (B = .03, p = .11) and between-persons (B = .01 p = .98) levels. The association between the social context of VoD watching and feelings of guilt afterwards was also not found to be non-significant (B = .07, p = .39). Finally, the social context was not found to significantly moderate the association between VoD watching and feelings of guilt afterwards (B = 2.8, p = .09). Discussion: The findings of the current study that VoD watching, feelings of guilt afterwards and the social context are not associated at the group level contradict findings of prior cross- sectional and ESM research. One potential explanation for these findings could be the specific longitudinal research design. Although ESM is capable of momentary assessments, the current study utilized daily retrospect assessments, potentially introducing biases. Further, the social lockdown during SARS-CoV-2 pandemic might have impacted the findings. Nonetheless, the approach of considering individual deviations from regular watching behaviour might provide further research to refrain from over-pathologizing VoD watching and resolve issues of incoherently defined cut-offs.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology MSc (66604)
Link to this item:http://purl.utwente.nl/essays/88445
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