University of Twente Student Theses
Cryptocurrency Websites: An experimental study of the effect of tutorials on services provided by cryptocurrency websites
Papametzelopoulou, Marina Aspasia (2021) Cryptocurrency Websites: An experimental study of the effect of tutorials on services provided by cryptocurrency websites.
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| Abstract: | The financial world is transforming before our eyes. The advent of new digitized assets, cryptocurrencies, and outbreaking financial channels and instruments which they create, build new possibilities in the field of financial transaction and investment. As a result, new businesses have emerged by leveraging this financial transformation, with the most common being cryptocurrency websites. These websites are seen as difficult to use by many users, especially those with less experience. For that reason, different types of tutorials are employed in order to help users navigate through the website and benefit from their service. The purpose of the current study is to examine the possible effects of step-by-step tutorials, screencast tutorials and a combination of the two tutorials on perceived user-friendliness, user satisfaction and behavioral intention to use as well as the moderating roles of user expertise, perceived financial risk and perceived task complexity. |
| Item Type: | Essay (Master) |
| Clients: | Easybit.com, Patras, Greece Profitbird.com, Enschede, Netherlands |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies |
| Programme: | Communication Studies MSc (60713) |
| Link to this item: | https://purl.utwente.nl/essays/88467 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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