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The effects of humour as a crisis communication strategy and response subjects on organizational reputation in different crisis situations: an empirical study in the Chinese cultural context

Wang, Jing (2021) The effects of humour as a crisis communication strategy and response subjects on organizational reputation in different crisis situations: an empirical study in the Chinese cultural context.

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Abstract:This study explores the effects of humour as a crisis response strategy on social media on organizational reputation, secondary crisis communication and secondary crisis reaction in a Chinese cultural context. Furthermore, the role of the sender (personal versus organizational) is being investigated as well as the effect of crisis responsibility. A 2 (message type: humorous versus non-humorous crisis response message) × 2 (response subject: personal identity versus organizational identity) x 2 (responsible versus non-responsible crisis situation) between subjects experimental study was conducted with 245 participants in which the effects were studied on organizational reputation, secondary crisis communication and secondary crisis reaction.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies MSc (60713)
Link to this item:http://purl.utwente.nl/essays/88475
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