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Experiencing the impact of food choices through a playful, interactive supermarket environment

Oğuz, Melike (2021) Experiencing the impact of food choices through a playful, interactive supermarket environment.

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Abstract:Obesity is becoming more and more prevalent. A big part of this problem starts during childhood. Therefore, by educating children on healthy food options this problem might be remedied. The biggest food decisions are made in the supermarket and children who go shopping with their parent(s)/caretaker(s) have a lot of influence on the grocery shopping of their parent(s)/caretaker(s). That is why, this research aims to develop a high-fi prototype that makes children aware of healthy food choices within a supermarket using interactive technology and marketing strategies. For this research the Creative Technology design process will be used to develop and evaluate the prototype. First, theoretical research was performed to gain knowledge about related work and a literature research was done to gain a bigger insight in decision making and learning pattern of children, marketing techniques of supermarkets, and children’s influence on parents during grocery shopping. Second, during the ideation phase various techniques were used to come up with an idea. After the ideation phase, the idea is specified during the specification phase and the game was developed into more details, using a low-fi prototype and evaluating it. When everything is specified in order to realise the prototype, the high-fi prototype was realised during the realisation phase. The high-fi prototype was then evaluated to test the effectiveness in the supermarket with the target group. From this evaluation, it can be concluded that interactive technology, such as RFID tags and a touchscreen, can be used in a supermarket environment. The already existing marketing techniques used for unhealthy food promotions could be used for healthy food promotions. And by using the interactive shopping cart together with the marketing techniques, in a long term, children can be made aware of what healthy food is.
Item Type:Essay (Bachelor)
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Programme:Creative Technology BSc (50447)
Link to this item:http://purl.utwente.nl/essays/88512
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