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A healthy breakfast delivery service for sustainable dietary improvements

Witt, Jarl (2021) A healthy breakfast delivery service for sustainable dietary improvements.

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Abstract:Healthy nutritional habits are an important contributor for maintaining a healthy lifestyle. Eating a breakfast contributes to study focus, and is most of the times made individually by students. Therefore, the mission of this project is to empower HBO/University students to make a sustainable or long lasting dietary improvement in their breakfasts. The most important factors of not eating a healthy breakfast are lack of time, money and motivation. The state of the art either lack to implement a fun factor while being instructive, lack to save time of students, or are too expensive for them. During a brainstorm session with different student personas such as the "stubborn student", a healthy breakfast delivery service was proposed. Because of low investment costs and the collaboration of Ecocentrum Emma, a test week could be run. Using the organic food products of Ecocentrum Emma, every day a different breakfast was created and delivered for 2.00 euro each. Ten participants for this test week were recruited non-randomly. The outcome of this week is that the service does empower students for a dietary improvement and that 90% of the students are likely to order again, because of the taste and the healthiness of the service. This could be too positive results because of the non-randomly recruited students. In addition, the service was not profitable on the implemented small scale. Therefore, it is proposed to try out expanding the company by the use of more Instagram marketing, implementing choice of menu, and buying ingredients in bulk.
Item Type:Essay (Bachelor)
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Subject:79 andragology
Programme:Creative Technology BSc (50447)
Link to this item:http://purl.utwente.nl/essays/88513
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