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The simultaneous application of effectual and causal modes of action in my own company: an insider action research

Sleurink, Chris (2021) The simultaneous application of effectual and causal modes of action in my own company: an insider action research.

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Abstract:Taking a process-based perspective of entrepreneurship, causation and effectuation are two well-known approaches in entrepreneurship literature. Whereas causation emphasizes business planning, goal orientation, and expected returns, effectuation is characterised by ‘opportunity exploitation on the go’. Effectuation provides that the entrepreneur makes use of the available means, experiments as new information becomes available, and relies on control instead of prediction. Through a novel research method called insider action research and data collection through a research diary, this thesis aims to explore how both approaches can be used together in a small, international venture. Insider action research is a cyclical research method involving continuous reflection, cooperation, and research design. The qualitative findings indicate that causation and effectuation are indeed used together during the entrepreneurial process. The combined use is especially prevalent through causal market research and planning activities which support the effectual mode of action. Further research is needed to arrive at a generalised entrepreneurship process model which effectively combines causation and effectuation, in turn allowing for its adoption by practitioners and scholars alike.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:https://purl.utwente.nl/essays/88742
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