University of Twente Student Theses


The Impact of an Entrepreneur’s Cognitive Style on Strategy – using Effectuation

Severt, Anika (2021) The Impact of an Entrepreneur’s Cognitive Style on Strategy – using Effectuation.

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Abstract:Entrepreneurship enables the effective use of limited resources, the creation of jobs, knowledge transfers, and innovation. To understand entrepreneurship and its emergence further, this paper focuses on the entrepreneurs themselves. Hereby, the aim is to investigate the extent to which the cognitive style of an entrepreneur influences the choice between effectual or causal strategy. Cognition research enables a deeper understanding of preferences for different types of learning, knowledge gathering, information processing, and decision making. This field of research is transferred to Sarasvathy’s prominent research on the entrepreneurial strategies of effectuation and causation. Effectuation assumes that goals are created based upon available means, whereas causation assumes that means are selected to attain goals. Within this qualitative research, semi-structured interviews were conducted. The outcomes of the interviews reveal that both, causation and effectuation, were used by the entrepreneurs independently of their cognitive style. Furthermore, a preference for the use of effectuation was found among the interviewed entrepreneurs. Looking at the cognitive style of the entrepreneurs, an intuitive cognitive style was more prominent among this sample.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
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