University of Twente Student Theses

Login

The impact of CSR on financial performance of global fashion brands with the moderating role of brand luxury

Beqiraj, Blerina (2021) The impact of CSR on financial performance of global fashion brands with the moderating role of brand luxury.

[img] PDF
2MB
Abstract:The fashion industry's societal and environmental impacts are causing a growing demand for greater Corporate Social Responsibility (CSR). However, companies that engage in CSR activities are required to make a costly investment, and it is not guaranteed that these activities will enhance their financial performance. Even though numerous studies have investigated the impact of CSR on financial performance, the results remain inconclusive. Several studies suggest that there are factors missing in this relationship, such as industry-specific differences or variables that moderate the relationship. With a focus on the fashion industry and the moderating factor of brand luxury, this study empirically examines the impact of CSR on the financial performance of 93 global fashion brands with annual revenue of 400 million US dollars throughout 2017-2020. For this purpose, a regression analysis using either fixed effects or random effects is carried out based on the Hausman test result. The results show that the impact of CSR is significantly positive for the financial measures of Return on Assets (ROA) and Return on Equity (ROE), and Tobin’s Q. Brand luxury was not found to have a significant moderating impact on the relationship between CSR and financial performance.
Item Type:Essay (Master)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Business Administration MSc (60644)
Link to this item:https://purl.utwente.nl/essays/89200
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page