University of Twente Student Theses
Contest theory models of long-term advertising and short-term competitive behaviour
Sparrius, T. (2021) Contest theory models of long-term advertising and short-term competitive behaviour.
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| Abstract: | In this research I aim to establish a set of feasible limiting average rewards from a series of short-term competitive forms based on a long-term dyadic choice for investment in a duopolistic repeated simultaneous game. This is done through computing in Python on short-term market structures using an aggregated individual agent-based deterministic market distribution from contest theory and the law of large numbers. These computations result in a series of visualisations on which some effects are isolated to determine how eight short-term competition forms react to changes in variable advertisement cost (of the long-term variable) and changes in demand. The visualisations show that for the computations minor differences (e.g. limiting average rewards) occur when a baseline input is used on the eight models and that increase in variable advertisement cost and decrease in demand result in alterations to the limiting average reward structures. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 31 mathematics, 54 computer science, 58 process technology, 83 economics |
| Programme: | Industrial Engineering and Management MSc (60029) |
| Link to this item: | https://purl.utwente.nl/essays/89211 |
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