University of Twente Student Theses
Clean your hands please! : Using nudging to improve hand hygiene amongst Dutch citizens during COVID-19.
Dassen, Lizayra (2021) Clean your hands please! : Using nudging to improve hand hygiene amongst Dutch citizens during COVID-19.
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| Abstract: | This study aims to test the effectivity of a watching eyes nudge and a gain frame nudge, to improve and increase hand hygiene among Dutch citizens in the public sphere during the COVID-19 pandemic. For this study, a 2x2 between-subjects design field experiment was carried out. The interventions, four poster designs that included either a gain frame element and/or a watching eyes element, were applied to eight locations, and the effectivity was measured based on the amount of hand sanitiser that was used per design, as well as with a two-way ANOVA. In total, 128 measurements were recorded. Furthermore, a focus group was done as a pre-test to find the most effective intervention designs. The results of this study show an insignificant model for the effects of a gain frame nudge and a watching eyes nudge on the use of hand sanitiser. The measurements showed little difference between the grams of hand sanitiser used between interventions. Therefore, it can be concluded that in this study, the interventions that included a gain frame nudge or a watching eyes nudge had no effect on an individual’s behaviour regarding the use of hand sanitiser. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies, 77 psychology |
| Programme: | Communication Studies BSc (56615) |
| Link to this item: | https://purl.utwente.nl/essays/89224 |
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