University of Twente Student Theses
Human-Robot collaboration in creative innovation processes : the influence of functional, relational and social-emotional elements on the intention to collaborate with a creative social robot in the work environment
Meeners, Michelle (2022) Human-Robot collaboration in creative innovation processes : the influence of functional, relational and social-emotional elements on the intention to collaborate with a creative social robot in the work environment.
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| Abstract: | Human-robot collaboration is advancing with social robots becoming capable of complex and human-like capabilities like developing creative output. Creativity is a central driver of innovation and business success, however, the implementation of social robots bears challenges for Human Resource Management (HRM) and it is important to investigate how employees would perceive creative social robots that provide creative ideas for innovation. It was hypothesized that functional elements (perceived ease of use, perceived usefulness, subjective norm), relational elements (trust and rapport), and social-emotional elements (perceived humanness, social presence, social interactivity) would predict the intention to collaborate and those would differ for different forms of a creative social robot (idea explorer vs. idea generator). The research made use of a survey-based vignette study with two conditions, based on the innovative phase of the robot. Overall, 124 participants were sampled and seven were additionally interviewed. The hypotheses were tested using hierarchal regression and independent-sample t-tests. Overall, no significant mean differences were found for the robot’s different forms. Only the variables trust and perceived usefulness were shown to predict the intention to collaborate. This study offers initial theoretical and practical implications for HRM on the intent of employees to collaborate with creative social robots to innovate and remarks for successful implementation. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/89482 |
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