University of Twente Student Theses
Creating a data visualization to increase awareness surrounding the carbon emissions of digital consumption
Aakster, A. van den (2022) Creating a data visualization to increase awareness surrounding the carbon emissions of digital consumption.
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| Abstract: | This report presents research on the knowledge gap surrounding pollution of digital consumption amongst people who are interested in living climate-friendly lives. In this research, a promotional video for an online publishing platform that warns against the climate impact of digital processes is produced and evaluated. The evaluation process consists of a survey and a focus group, both conducted with participants from the publishing video’s target audience. 22.5% of viewers were first introduced to the topic of pollution from digital processes. 70% of viewers have an increased knowledge on the topic and what (consumer level) actions can be taken to minimise this pollution. 62.5% of viewers intend to make changes to their own behaviour because of the video. The viewers’ behaviour outside of this consumption area strongly indicates that these intentions will be realised. From this research it can be concluded that the topic of pollution from digital consumption is an underacknowledged topic in environmentalist communities and that this video is an effective way to increase awareness amongst those people. |
| Item Type: | Essay (Bachelor) |
| Clients: | Greenzeen, Enschede, the Netherlands |
| Faculty: | EEMCS: Electrical Engineering, Mathematics and Computer Science |
| Subject: | 05 communication studies |
| Programme: | Creative Technology BSc (50447) |
| Link to this item: | https://purl.utwente.nl/essays/89562 |
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